As former co-founder and head of PR/Marketing for accessories and leather goods company- Liliyang, Lucy Dyers is someone who knows a thing or two about branding and marketing. Her experience as a fashion entrepreneur and now as creative consultant at Lucy S Dyer Consulting reflect her knowledge and insight about the fashion industry. Lucy ‘s eye for detail and appreciation for great fashion photography can be seen in her home. Her modern east London apartment is punctuated with warm shades of orange in the living area and her bedroom is a mature femininity of grey and purple. Her collection of art and fashion books are in one word covetable.
Here’s Lucy’s pretty home.
Name: Lucy S Dyer
Home Location: East London
Home: Two bedroom Top Floor Apartment
Talk us through the decorative process
I like open uncluttered spaces, but having started like that- with a minimalist and plain colour palette. I found that homely touches like candles, flowers and gifts from family and friends make a space more comfortable and inviting.
I’ve been lucky enough to live with some great girl friends over the last couple of years all of whom have left their own little decorative pieces behind. With my view of a normally pretty bleak and grey London, I wanted to bring colour into the room, and choose warm orange accents, a good contrasting colour to the London rain! As I started to work from home this year, the addition of a desk and my favourite fluffy desk chair (a Dwell chair covered with sheepskin) has made a new space in my living room, surrounded by my every growing collection of fashion books and vintage photography.
How long did the entire decorative process take?
I have lived here for a couple of years and brought a lot of furniture with me from my previous apartment. I am a big fan of Dwell furniture which seems to last really well with a reasonable price point. I don’t think a home can ever really be ‘finished’- its always nice to add new pieces and freshen up a space every couple of months, even if it just means moving the furniture around or buying some new cushions (H&M home range is well worth checking out for some affordable cushion covers).
What are your favourite pieces from each room?
I have always loved Tim Walker’s fashion photography; in fact it was probably his work that started my interest in fashion in general. So my prints of his on my living room walls are something I hope I will have up on my wall forever. I also have some beautiful vintage fashion books and 1930’s Vogue editions that have been passed on to me through my grandmother, which I treasure.
Décor tips, tricks and suggestions to making the best use of space
MEASURE! I have made some terrible (and pricey!) mistakes for not measuring a space and furniture properly. I think a space should be comfortable and warm but not overly cluttered or fussy. I like simple plain colour tones with decorative colourful details.